Monday 27 May 2019

Need PR, Search Engine and Investor Visibility?

Need PR, Search Engine and Investor Visibility? 

Attend Kickstart Your PR Workshop at DCTRL 

Learn how to Kickstart Your PR for a free and interactive afternoon workshop with one of Vancouver’s long time supporter of the Vancouver crypto community at DCTRL. You’ll learn how to develop your own media kit to start getting media, ranking in search engines and attracting investors to your blockchain company. Here are just a few items you’ll learn:

  • Backgrounder with company or your info. 
  • Fact sheet listing features, statistics, or benefits. 
  • Bios of key executives, individuals or artists. 
  • Press release format for editors, journalists and bloggers. 
  • Distribution to crypto media syndication and search engines. 

Case Study: 

Liza J. Lee co-produced and co-promoted the 2014 Coinfest Media Conference at a 8000 sq. ft. media hall downtown Vancouver. The large venue was secured with only crypto and non-fiat currencies.

Over 300 guests and reporters attended this public event for Bitcoin, Dogecoin, all things crypto and non-fiat. Examples of some of the media exposure garnered included: CBC interview of former CEO of QuadrigaCX, Metro Vancouver covering the event on the front page, Shaw TV interviews and onsite live podcast tents with 14 interviews of crypto tradeshow vendors, such as Doge Preacher from Dogecon at the Doge booth!

https://coinfest2014.blogspot.com/ 

Presenter’s Bio: 

Liza J. Lee’s BC Local marketing / PR experience includes +50 small businesses, corporations and events in Vancouver since 2001, including Blockchain Lightning Talks.

She was also a publicist for a luxury store in Vancouver. She promoted the opening of FREY WILLE retail boutique locally and nationally with a PR launch, with invitations to +40 editors and product placements in Westender, Where, NUVO and more.

Google recognizes Liza as Top Photographer in 2019, a recognition only awarded to a few. She is a Google Local Guide with +5 Million Views on Google Local In 12 Months for Local Restaurants, Galleries and Events.

You can find her on Facebook for her Online Training:

Newbies on Fire is an Instant Pay Program with affordable online skills training to potentially change your life. Earn instant payments of $25, $100, $250 or $500.

Crypto Press Releases

Crypto Press Releases

Use crypto press releases in your marketing strategy for link building. The editorial coverage you get from a press releases will benefit your SEO. Make sure to include keywords that you want to rank for in your press releases so that when journalists see the release, they may include some of those keywords, themselves if they pull quotable snippets to include in their own coverage.
You will want to do keyword research to find the best keywords to rank for and be sure there is a 3-pack listing for that keyword. It is important not only to find the primary local keyword, but you will also want to find long tail keywords for coming press releases.
Next, find a crypto press release distribution service. Most crypto press release distribution services allow up to 3 links within the press release. Here the linking strategy for your press releases:
1. Main website URL
2. Google Maps URL – this is the “Share” URL you get from the Google Maps listing
3. The third link can be from any of these web properties:
• Inner page or blog post (if the site is more than just a single page)
• A top-level citation (if available) Yelp, yp.com, Home Advisor
• YouTube video
• Link to customer review (Google Maps review, share URL, FB, Yelp, etc.)
The company name, address and phone number appended to the press release distribution service must be an exact match to the Yelp, Facebook, Google Maps listing. If the local business is new, it will need to complete the local citation services first.
One you have the press release written, you’ll need to submit it to the top crypto press release sites. 
  • Crypto / Bitcoin  / ICO / Blockchain topics only.
  • Phone interview with you about your story and approval.
  • Write newsworthy press release in the right format for media.
  • Research and optimize press release to increase visibility across Google, Yahoo!, Bing and other search engines.
  • Exposure to thousands of Crypto / Bitcoin  / ICO / Blockchain visitors from the US, Canada, Europe and Asia.

Need PR, Search Engine and Investor Visibility?

Need PR, Search Engine and Investor Visibility?  Attend Kickstart Your PR Workshop at DCTRL  Learn how to Kickstart Your PR for a free a...